Friday 28 March 2014

Evaluation part 4 - In what ways does your media product use, develope or challange form of conventions of real media products?

We looked into dawn of the dead as a group and started to look at the conventions for it. We saw that it used a lot of low key lighting to create a mood throughout the film. There was a lot of connotations of weapons and blood to emphases what’s going to happen later on. The writing was written in blood and was all red which connotes danger/death and could connote blood shed later on. Through the sequence there were connotations of zombies so we knew that the film was a zombie film. We looked at some more zombie title sequence and some of them used natural lighting which i found gave it a better effect.


After looking at quite a few title sequences we got the hang of what to include in our title sequence. Our title sequence uses a lot of natural lighting due to the fact that its an urban area. Our title sequence is very modern due to the fact that we have used  social media to create our title sequence with. We have used Facebook which is a huge social media website. In some bits of the title sequence we have used hand held camera e.g. a phone because technologies now days have changed and more teenagers have all these smart phone and are easy to take photos and film on instead of buying something expensive like a DSLR. We did start to shot on a DSLR but we found a much easier way to film the Facebook bits and that was to use quick time pro which filmed the Facebook parts on the mac so all we had to do was load up Facebook and that instead of trying to hold a camera and try and film where its all shaky. The sound track that we have used fits in with the idea of social media and the protagonists but isn't what you would normally find on a zombie title sequence. Throughout the title sequence there is iconography of zombie games and films and zombies them selves. It shows what the protagonists like and what they are into and also gives a bit away about the film.

I think our title sequenced challenged the conventions of zombie films/horror because the way we have set our title sequence if different to what the others are like. Our title sequence doesn't give a lot away about zombies but shows who the main protagonists are and what their lifestyles are like. Whereas most zombie films in the title sequence they are straight into action with zombies killing so straight away you can tell that the film is to do with zombies. As well as that we have put the title at the end of the films instead of right at the begging like other films. The way the title is at the end and the way u have to pay attention to see the connotations of zombies makes the audience confused and creates the sense that they want to carry on watching the film to find out what is about and the title give it away right at the end.

Conventions

-Low key lighting 

-Faint images

-Foreshadowing of death/bloodshed

-Isolation

-Scenery - rural/urban

-Foreshadowing

-Psychopath/killer - glimpse of character

-Sets Equilibrium

-Knife (other weapon types) -Medical imagery - experiments

-Dark clothing 

-Handheld footage - intensifies the particular area for the audience

-General slow paced editing - longer duration of time for the audience to observe specific characteristics

-Orchestral music or heavy rock

- Dissonant sounds

-Words scraped - engraved into materials

-Connotations of weapons

-Connotations of blood   

-Hand held - shaky  -Close ups - close ups of weapons, characters -Tracking shot

-Point of view shot

-High and low angles 

-Birds eye view

-Worm eye

-Pan movement 

-Establishing shot

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